3. Selling to your audience
The selling to your audience is the last step of the attraction marketing system. However, when you lead with value, you’ll actually start to produce leads for sales without cold calling, which is fantastic.
You won’t ever need to make cold calls again if leads are coming to you through your lead magnet offer. Unless you want to. So what exactly is a lead magnet and how can you use one to generate leads for sales?
A lead magnet is something worthwhile that you give away for free in return for someone’s name, email address, and phone number. The best way to do this is with a need from your target market that is compatible with a good or service you offer.
For instance, one of the topics I teach is Affiliate marketing and assisting others in starting a business on the social media platform. As a result, I provide a lead magnet that instructs users on how to start affiliate marketing. You may check that out HERE if you’d like.
Now, in this instance, I develop a lead with someone who is seeking to improve the effectiveness of their Instagram marketing for business, which I can assist with. As a result, a lead obtained in this manner is someone I don’t need to persuade that they require what I provide because I already know they do.
Because they already have a need that your solution can fill, this is the ideal way to create leads without cold calling. Additionally, if they were drawn to your content by your audience’s engagement, you already have rapport with them, which turns them into a warm sales lead without the need for cold calling.
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