Big Brother Naija Returns for a Fourth Season
Africa’s popular reality TV show, Big Brother Naija, is set to return for a fourth season with the producers of the show also revealing that the Big Brother House will be in Nigeria.
Auditions
for the show will hold on the 1st and 2nd of February 2019 in eight
locations across Nigeria, an increase from previous editions.
In addition, Nigeria’s number one betting website, Bet9ja, has been announced as headline sponsors of the new season.
The
reality TV show which follows the format of the international Big
Brother franchise is known to bring excitement and entertainment to fans
and viewers across the continent as it houses strangers over a period
of three months who contest against each other in a battle of wits for
the ultimate prize.
Speaking on the return of Big
Brother Naija, the Chief Executive Officer of MultiChoice Nigeria, Mr
John Ugbe said: “This fourth season promises to be even bigger than
previous editions and underscores MultiChoice’s position as the biggest
investor and driver of entertainment content on the continent”.
Since
its maiden edition in 2006, the Big Brother Naija reality TV show has
produced some of the country’s biggest pop culture influencers and
celebrities including Ebuka Obi-Uchendu, Gideon Okeke, Katung Aduwak,
Bisola Aiyeola, Efe Ejeba and Uriel Oputa and mostly recently Miracle
Ikechukwu, Tobi Bakre and Cynthia “Cee-C” Nwadiora.
Speaking
at the press conference, Bet9ja’s Chief Executive Officer, Ayo Ojuroye
said: “As the leading gaming company in Nigeria, we believe in changing
lives. This singular attribute coupled with the zeal and passion
attributed to the Big Brother Naija platform aligns with Bet9ja’s core
values and we are honoured by the opportunity to headline this year’s
edition. Bet9ja will continue to support programmes that will connect
more young Nigerians to their dreams”.
Specific locations and times for the auditions in February will be announced subsequently.
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