What comes to mind when you think about South Africa or Nigeria?
Just like anything else, our brains tend to associate certain images and attributes with a given country in order to form a unique mental perception. The report below says SA risks being the continent’s most valued brand following years of mismanagement by Jacob Zuma. Please note the figures below are not GDP numbers.
Nigeria is catching up to SA – fast – as Africa’s most valuable national brand
South Africa is Africa’s most valued nation brand, valued at $207 billion, followed by Nigeria at $203 billion, a new report found. SA’s nation brand value diminished by 7% in the past year, while Nigeria’s grew by 6% in 2018.
The Brand Finance’s Nation Brands 2018 report shows South Africa risks being the continent’s most valued brand following years of mismanagement.
On the global stage the two African countries are also neck-and-neck. South Africa is the world’s 49th most valuable national brand and Nigeria 50th.
David Haigh, CEO of Brand Finance, said while South Africa remains the gateway to Africa, it’s facing an uphill battle.
“As South Africa struggles to recover from the turmoil of the Zuma years, its nation brand is also in danger of being overtaken by Nigeria, making it one to watch for years ahead.”
Brand Finance Africa’s Jeremy Sampson said South Africa and Nigeria are still the main powerhouses of the African economy.
“But, compared to other fast-growing African nation brands, (it looks) like two lions that have lost their roar,” Sampson said in a statement.
Africa features six of the world’s ten fastest-growing nation brands, which includes the Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana, the report noted.
The United States once again topped the report with a brand value of $25.9 trillion, followed by China with $12.7 trillion, Germany at $5,14 trillion and the United Kingdom at $3,7 trillion.
Out of a list of a hundred, Mauritius was the third least valued nation brand at $20 billion, Honduras second least also with $20 billion and Libya the least valued at $18 billion.
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