For the first time ever, Nigeria experienced its own Keke rally that kicked off on 7th August from the Stallion Auto Keke – Ijesha Showroom. The rally went through 27 cities and 18 states in the West, East, and North Central in less than 41 days. Collectively the convoy covered more than 26000 Kms.
The rally was flagged off from Lagos and covered states like Ogun, Oyo, Kwara, Kogi, Benue, Enugu, Ebonyi, Cross River, Akwa Ibom, Abia, Rivers, Anambra, Delta, Edo, Ondo, Ekiti, Osun, to prove the durability of Bajaj Keke. It even spread the message of urging people of Nigeria to be responsible for maintaining hygiene to curb the spread of Coronavirus.
The vision from this rally was not only to take up the challenge of proving how durable the brand is but also to celebrate cultural and historic sites in each state by highlighting and sharing the Nigerian culture of host communities. The journey to these sites also brought forth the stories around it to encourage connecting the youth to their rich heritage.
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